Our team, along with tourism operators from our region, heading to Saint-Pierre et Miquelon to participate in our Packaging & Partnership Essentials Workshop, October 2022.
We experienced best practices, as well as collaborated on packaging and creating itineraries across both regions!
Product Development
Tourism product development refers to the process of creating, designing, and launching new tourism experiences and products. The goal of product development is to offer unique, high-quality, and appealing experiences to visitors, which will increase their satisfaction and encourage repeat visits.
Legendary Coasts of Eastern Newfoundland works in partnership with Newfoundland and Labrador Tourism, and with local industry stakeholders, to develop new tourism products and experiences within eastern Newfoundland.
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The process of product development typically involves:
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Market research: Gathering data on our target market, such as demographic information and travel patterns, to identify opportunities and trends.
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Defining target customers: Identifying our target market segments and defining their needs, preferences, and behavior.
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Ideation and product design: Generating ideas and designing new tourism products and experiences.
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Testing and refinement: Piloting and testing the new products to refine and improve them.
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Marketing and promotion: Developing a marketing plan to promote new products and reach our target market.
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By taking a strategic approach to product development, LCEN helps create and promote new, appealing tourism products that will attract visitors and drive economic growth in our region.