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Market Readiness

Market readiness for tourism operators refers to the preparedness and suitability of individual businesses or organizations within the tourism industry to effectively meet the demands and expectations of the market and potential customers. Our team is here to guide you in positioning yourself effectively in the market, attracting more customers, and providing memorable experiences for visitors to eastern Newfoundland.

Working closely with Newfoundland and Labrador Tourism, we collaborate with tourism stakeholders, local communities and tourism operators in designing unique and compelling experiences, creating diverse offerings, and continuously improving products based on customer feedback and market trends.

Member exclusive Market Readiness benefits include Online Presence Assessments, Experience Assessments, Social Media Toolkits, Online Content Centre, webinars, online and in-person workshops, and more. To learn more about the benefits of being a member, click here!

Market Readiness Resources

Vision 2026
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Transition, Transform, Thrive – A Tourism Vision and Strategy for Newfoundland and Labrador (Vision 2026) is a five-year strategy to transition the tourism industry through its recovery from the Covid-19 pandemic and transform into a thriving tourism destination.

Market Readiness Guidelines
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View and download the General Tourism Market Readiness Guidelines from Newfoundland and Labrador Tourism.

Tourism Assurance Plan
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Learn more about the Tourism Assurance Plan (TAP), the minimum standards that must be met in order for tourism services and attractions to participate in provincial marketing and development initiatives.

Improve your NL.com listing
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Follow these best practices for creating a high quality and engaging business listing, from the NL Tourism Operator Portal operator team.

Create your NL.com listing

Use this fillable form to gather all the information you need to create your free business listing before logging into the NL Tourism Operator Portal. Each fillable section has a character limit as per the guidelines found in the Portal User Guide.

Create a Travel Offer
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Use this fillable form to gather all the information you need to create a travel offer before logging into the NL Tourism Operator Portal. Each fillable section has a character limit as per the guidelines found in the Portal User Guide.

Destination Trails
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Destination trails are Tourism Assurance Plan (TAP) approved and adhere to General Market Readiness Guidelines. 
Learn more about developing and maintaining trails that enhance tourism experiences.

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