A "FAM tour" is short for "familiarization tour". It is a trip or visit arranged for travel industry professionals, such as travel agents or tour operators, to familiarize themselves with a particular destination or tourist attraction, in order to better sell it to their clients. FAM tours usually involve visits to hotels, restaurants, attractions, and other tourism-related businesses, and often include educational and promotional activities.

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In partnership with Newfoundland and Labrador Tourism,  Legendary Coasts of Eastern Newfoundland often supports FAM tours by:

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• Coordinating and hosting the tour: We assist with the logistics of the tour, such as securing accommodations, transportation, and tour guides.

• Providing destination information and insights: We share information about the destination, including its history, culture, attractions, and local events, to help travel professionals better understand our region and sell it to their clients.

• Offering incentives and special deals: We may offer special deals and discounts to travel professionals who participate in FAM tours, as an incentive for them to promote our destination to their clients.

• Building relationships with travel industry professionals: FAM tours give us an opportunity to build relationships with travel industry professionals, establish partnerships, and gather feedback about our destination.

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By providing support for FAM tours, LCEN aims to increase the visibility of eastern Newfoundland and attract more visitors, ultimately contributing to the growth of our local tourism industry.

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For more information, please contact Andrew Hiscock, Manager of Leisure Travel and Media Relations or Danielle Ambs, Manager of Saint-Pierre et Miquelon Partnership.