What is a DMO?
A Destination Management Organization (DMO) is an organization whose primary function is to attract visitors for the purpose of enhancing the local economy through purchase of room nights, food and beverage, retail items, transportation, attractions, and visitor services. The goal of a DMO is to increase visitor traffic to the destination, boost the local economy, and enhance the destination's reputation and image.
DMOs bring together organizations that serve all aspects of the visitor experience so that they can share insights into what makes their community stand out as a visitor destination. Destinations with a strong DMO will be more competitive, have increased visibility, and have better economic performance than those without one. This careful planning ensures strategic, long term success of the destination.
Legendary Coasts of Eastern Newfoundland (LCEN) represents the voice of our region on both a provincial and federal level. We are a liaison between our provincial tourism industry and our operators; we are your voice in the conversation, bringing your interests to the table, and also ensuring you are supported with training, funding, learning, and development opportunities.
In partnership with Newfoundland and Labrador Tourism, LCEN markets eastern Newfoundland to potential visitors. We work with operators to create visitor experiences that we can sell to the world; we work with travel media to produce content that showcases our region; and we work with travel trade partners to provide travellers with information to ensure eastern Newfoundland is top of mind when choosing their next destination.